The brand
This Flandria branding project refreshed one of Belgium’s oldest tourist boat-tour identities while keeping its Antwerp heritage clear.
Our Flandria branding work modernized the logo system for daily use across boats, tickets and digital touchpoints.
Flandria probably the oldest touristic boat tours of Belgium. Operating since more than 100 years from the heart of Antwerp the brand offers a range of boat experiences on the the Scheldt the main stream that connects the Port of Antwerp with the rest of the world.
The logo
The goal was to reflect their rich history, pleasant experiences and warm staff.
A modern interpretation of a classic logo combined with the iconic triangular flag that speaks for the joyful experience onboard.
The proud flag
No boats without flags, in order to stand out and be we aimed to design a brand language that reflects the onboard experiences in a universal expression.
The experience
The experience of the Flandria tours are triggering the five senses, such as fine food and drinks a touch of party and offcourse diamonds the little stones that put Antwerp on the map.
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