Project
Research in form perception

Organisation
Howest University of
Applied Sciences
howest.be

Year
2019

Focus
Design research

Form, Value and Perception Manual for Designers

Tool box development

This form perception design handbook was developed with Howest to help designers work with intangible value cues.

Through form perception design tools and roadmaps, teams can discuss aesthetics with more shared language.

At the Industrial Design Center part of University College of West-Flanders, we developed the tools and and roadmaps on how to deal the more intangible parts of product design.

How do emotions affect your customers behaviour, how can we impact his perception of our designs, and how can improve our products to have a lasting positive experience.

Inspiration book

The result of this study was bundled in an inspiration book for designers or all-round creative professionals.

A hand tool or inspirational guide to help you understand on how certain intangible processes work and tools on how we can use them to create better products.

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